Parenthood happens.
We make it work.
Parents are everywhere.
They probably make up the majority of your company. Maybe you are a parent.
CEO’s get babies too.
If you can’t stop it, how do you handle it?
Parenthood brings up challenges: for parents, and for companies. It changes people, it’s messy, it’s unpredictable.
It impacts productivity, working hours and continuity in teams. In all its chaos though, at least that’s a certainty. Let’s use this.
Let’s make parenthood work.
At Parent Proof, that’s what we do. Whatever parenthood brings up for your company, we help you deal with it. We get your company parent proof.
Evelien Docherty, Founder of Parent Proof
Journalist and communication strategist with 10 years of experience on parental issues, leading advocacy work for parents on the road to parenthood, birth and beyond.
Read more about Evelien
Why should you be parent proof?
Financial benefits
Parent-specific policies lead to a 2.3x higher cash flow per employee over 3 years
Better productivity
Supportive work cultures prevent burnout and give a boost to productivity
Higher retention rates
24% of mothers leave their job the first year post-baby due to a lack of support
Team & client benefits
Clear parental leave plans ensure continuity in teams and secure client relations
How to get parent proof
We have created 3 ways for you to get parent proof based on the 3 main issues we know companies face. Our offerings build on each other, getting you more parent proof each time.
Issue 1: support culture
92% of parents say they struggle to combine work and family life: how can you get the work-family balance right for your employees?
360° proof: the essentials
Covering the essentials to get you parent proof. We run an all-company 360° survey to get clear on how supported parents in your office feel, generating a score on our Parent Proof Index.
What we deliver
A 360° survey summary with pragmatic recommendations to improve your daily support set-up.
Issue 2: continuity in teams
The parenthood whack-a-mole: how do you maintain continuity in teams and manage finances in the face of parenthood?
Deep proof: the next level
Going next level to get you parent proof. We run our 360° survey and we create a bespoke guide for HR & management to implement parent-specific policies and support resources.
What we deliver
A 360° survey summary +a bespoke Parent Proof Plan for policy changes & support resources.
Issue 3: employee retention
66% of HR executives report employee retention as their biggest workforce challenge. How do you make sure your talent stays?
Future proof: the all-in
An all-in plan to get and keep you parent proof. We run several workshops to build an Employee Value Proposition (EVP) that is parent proof, with an internal and external roll-out plan.
What we deliver
A 360° survey summary +a Parent Proof Plan + a cultural framework to attract and retain parents.
What clients say
“Evelien brings years of experience into Parent Proof. In the years we worked together at Make Birth Better, she led the way in providing evidence-based support to parents who had been through distressing experiences during pregnancy, birth or the years after.”
— Nikki Wilson
CEO at Maternal Mental Health Alliance & Co-founder of Make Birth Better
“Evelien has a deep understanding of challenges modern parents face. She knows how to break big problems down and come up with tangible solutions that not only represent individual needs, but actually work for all.”
— Dr Emma Svanberg
Award-winning Clinical Psychologist, author of Parenting for Humans & Co-founder of Make Birth Better